Press

21 July 2011, Oregon, USA.- Continua Health Alliance has decided to adjust the format of the Marketing Work Group into an advisory council, with the intention of utilizing our members' strategic expertise while streamlining tactical execution.

"From TSB, Continua is very important to align the industry efforts and work together to attend the future market needs. TSB will help to get more visibility and generate awareness on Continua certification and products at Spanish market and also our recently business at Latin-American and Gulf Cooperation Council" commented Serafin Arroyo, Marketing and Sales Director, recently selected as Marketing Advisory Council member representative.

The Council is responsible for oversight of various marketing aspects throughout the Alliance, including regular reviews of collateral, the Continua Web site, and various presentations and associated messaging. The group also review proposals on tradeshow presence and event sponsorship. 11 seats are in the council, which will meet virtually on an as-needed basis. Membership is open to both Promoter and Contributor members.

About the Alliance

Continua Health Alliance is a non-profit, open industry organization of healthcare and technology companies joining together in collaboration to improve the quality of personal healthcare. With more than 230 member companies around the world, Continua is dedicated to establishing a system of interoperable personal connected health solutions with the knowledge that extending those solutions into the home fosters independence, empowers individuals and provides the opportunity for truly personalized health and wellness management. More info at http://www.continuaalliance.org/

About TSB Tecnologies for Health and Wellbeing

TSB Tecnologias para la Salud y el Bienestar is focused on development of software and solutions on the e-health market, with more than 15 years. TSB has already products in the market and installed at several large hospitals in Spain and it is now opening new markets on Brazil and GCC, highlighting:- NOMHADhospital: e-Health solutions that enables the resources of Home Care Units to be managed in a way that is both effective and efficient and management of chronicle patients and personal health records at home.- SPHERAhospital: solution tha provides identification. Location and tracking of patients and assets at hospital environments, based on Continua guidelines and ZigBee technology.More info at www.tsbtecnologias.com